- Reviews increase "FOMO"
FOMO (fear of missing out) can be a strong emotion and a powerful marketing tool for businesses. No one wants to feel that they are missing out on the next big thing.
When there’s an active buzz about your business on social media, it creates its own gravity. Everyone wants to join the conversation and share their personal opinions about your products or services. People don’t want to be left out of a good conversation.
A pile of positive customer reviews helps to position you and your business as popular and appealing, encouraging more new clients and customers to learn about you or even give you a try.
[dynamicbusiness. com - edited]